Colorectal Cancer Alliance Teams Up With Leading Culture Influencers for New Campaign

By Paige Boyd, Managing Editor

The nation's leading organization on Colorectal Cancer research and awareness is teaming up with well-known cultural influencers for a new campaign.

As reported by Black Enterprise, the Colorectal Cancer Alliance recently launched their #TheyDidntSay campaign to highlight important facts about the impact of colorectal cancer among the Black community. According to The American Cancer Society, colorectal cancer is the second leading cause of cancer death in men and women combined, and Black Americans are about 20% more likely to be diagnosed with colon cancer and 35% more likely to die from it. Despite the recent lowering of the minimum screening age to 45 from 50, many in the Black community will not get screened.

As part of the new campaign, the CCA teamed up with leading culture and influencer marketing agency, Team Epiphany, to encourage more African Americans to be screened for the disease. Journalist/Podcast Host Brandon "Jinx" Jenkins, TV & Radio personality Charlamagne Tha God, DJ/Director/Designer Vashtie and photographer Mel D. Cole have been named as the campaign's ambassadors, as CCA announced in a tweet last week. In addition, rapper Sir Mix-A-Lot teamed up with Meta X Studios to release a special "Bit Butts" NFT to help provide funding for the organization (see video above).